Connor Friedersdorf compares coverage of the SOTU to an aged married couple going through the sexual motions and raises the point:
Here's another funny thing about the media. Pitch an obscure story to an editor at USA Today. Likely as not he'll get on the Google, and if he finds the New York Times wrote about the same thing 5 weeks before in a little read blog item, your story idea is no good to him. But the State of the Union! It is guaranteed that every newspaper in America will editorialize on it... and every newspaper still editorializes on it.
His alternate vision for a State of the Union address is available here.