After inventing Demolition Derby, Mr. Lawson was put in charge of the company’s video game division. He and his team came up with cartridges that could be loaded with different game programs and then inserted into the console one at a time. This allowed the company to sell individual games separately from the console itself, a business model that remains the cornerstone of the video game industry.
Some of you may be too young to recall how miserable gaming was prior to the invention of the cartridge. Here's a good primer.
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